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We play it safe

Drop-testing? Check. Throw-it-across-the-room testing? Triple check! Our fabric toys are extensively third-party tested to make sure playtime remains safe, even when things get a bit out of hand.

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Priceless, not pricey

World-class learning, down-to-earth pricing. Our toys are expertly designed by developmental experts for breakthrough learning experiences without breaking the piggy bank.

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Easy peasy clean up

Glitter explosion? Paint party? Slime adventure? Just handwash our toys- they're fresh as new. A bit like magic

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Built to last

Dropped, tossed, stacked to the sky—our toys can handle it all! Made for endless playtime and built tough so the learning (and fun) never stops.